Recent Highlights
October 8, 2014
When the Monster was first designed more than 20 years ago, it was known as a "parts-bin special" since the wheels, brakes, forks, engine, etc. were sourced from ex
October 7, 2014
Racing radiators are necessary because let's face it, your Ducati runs hot (ever been stuck in heavy traffic on 90 degree day?).
October 5, 2014
The latest adventure boot from famed Itialian moto footwear specialist TCX has a twist: A Michelin tire tread sole.
EICMA Celebrates 100 Years Of Moto Passion!
October 4, 2014
This fall, the world's largest motorcycle trade show celebrates its 100th anniversary…
Italian Pavilion Covers AIMExpo
September 29, 2014
Modeled after the world's largest motorcycle show held in Milan, Italy the AIMExpo is celebrating its second year just before EICMA in Milan kicks off its 100th Anniversa
Eco-Friendly EICMA?
September 17, 2014
Many motorcyclists have remarked on the unusual architecture of the Fiera Milano fairgrounds, however when the world converges on Milan in 2015,
Heads Up! Rossi Replica Released By AGV Just In Time For Misano MotoGP Win
September 16, 2014
Valentino Rossi's storied career continues to accelerate! Not only was Vale victorious at his home GP in Misano in September, the nine-time World Champion grabbed 25 poin
Arrow Exhaust On Target For U.S. Moto Market
September 15, 2014
During the past 20 years Arrow Exhaust has achieved a fantastic balance between high quality manufacturing, superior materials and affordability,
Vespa 946: Back From The Future!
September 12, 2014
From the brand that became synonymous with the scooters, Italy and la dolce vita comes the new Vespa 946.
January 3, 2014
The day before the press was turned loose on the massive Fiera in Milano, a special invitation-only event was hosted by Ducati at the “Leonardo da Vinci” Science
January 2, 2014
Made In Italy, Shocking The World! The EICMA Show in Milan was the site of some shocking news... literally as the Energica EGO stunned the gas-powered guys. Their tag
January 2, 2014
Innovative Italian design firm Rizoma has a history of creating unique products for leading bike brands from around the world.
January 1, 2014
Ducati Corse Gets New General Manager Somewhat lost in the frenzy of the EICMA show in Milan and the roll-out of several new models was the fact that Ducati&
January 1, 2014
With the worldwide popularity of the new Triumph growing, Rizoma wasn’t the only Italian firm taking on the Brit bikes. Bonamici Racing has released rearsets that can b
Message From The Italian Trade Commissioner
October 7, 2013
Dear AIMExpo Attendees, With more than 1,000 top brands exhibiting here at the show, I am proud to see so many companies from Italy represented. AIMExpo is the ultima
BIG News From MV Agusta! Bordi Retires, Brutale Broadens
July 14, 2013
With a whopping 158 horsepower and tons of torque, the new  Brutale Corsa from venerated Italian manufacturer MV Agusta is  grabbing
Banker Giorgio Girelli Becomes EVP Of MV Agusta
July 13, 2013
While the new Brutale Corsa was being rolled out and Massimo  Bordi was retiring, banker Giorgio Girelli was being appointed as  the
Ducati Featured By Apple As An iPad Innovator
July 12, 2013
Apple’s lead story for July involves Italian motorcycle maker Ducati and the integration of the iPad into their sales support program. “Ducati is a unique company
Magni Storia Pays Tribute To MV Agusta, Builds Bag Brand Orobianco
July 11, 2013
The names Magni and MV Agusta have always been intertwined  in the history motorcycling, but are now building their future  reputati
Willie G. Meets Jimmy Ghione And The Verona Motor Bike Expo Team
July 9, 2013
Head of Harley-Davidson styling for more than 50, Willie G.  Davidson paid a special visit to the Motor Bike Expo team while in Rome to c
WORLDWIDE RIDE TO WORK DAY Take Your Motorcycle On Monday, June 17
May 22, 2013
Now in its 22nd year, the annual worldwide Ride To Work Day is expected to be one of the largest-ever on June 17. There is strength in numbers, but motorcyclists are still ve
May 20, 2013
  The Italian suspension experts at Andreani Group have introduced a new cartridge fork system for Harley-Davidson’s Iron and Fort
May 17, 2013
  Despite the fact that sales are down, Italy remains the most important motorcycle market in Europe. Total Q1 sales of powered 2-wheel
DUCATI SHAKES THINGS UP Claudio Domenicali Takes Charge
May 16, 2013
  Ducati Motor Holding has a new leader as current General Manager Claudio Domenicali replaces Gabriele Del Torchio as CEO for the vener
Motorcycles Unveiled At Concorso d?Eleganza Villa d?Este
May 15, 2013
  The Concorso d’Eleganza Villa d’Este held in the beautiful surroundings of Lake Como in Cernobbio is the most traditional
Concorso Bodywork Now Available To U.S. Ducatisti
April 13, 2013
"We are a family of riders, who strive to offer the best products in the industry, at the best prices, with exceptional customer service," says Randall Nedescu
Leading Italian Custom Parts Maker At Big Bike Europe Tradeshow
April 13, 2013
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Museo Ducati - A Virtual Tour Of The Ducati Museum
April 13, 2013
  Visiting the Italian motorcycle manufacturer’s official museum in Borgo Panigale, Bologna is a dream for Ducati enthusiasts around the gl
Legendary Designer Miguel Galluzzi Speaks At Dealership
April 13, 2013
  Piaggio Group’s Advanced Design Director Miguel Galluzzi spoke at Pro Italia, a leading sportbike destination dealer located in Glendale
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April 13, 2013
  “Motorcyclists have changed" is the tagline for EICMA’s 71st edition. While the bikers may have changed, what
MV Agusta For Pop Star Justin Bieber
March 19, 2013
In celebration of his 19th birthday, pop star Justin Bieber was presented with a new MV Agusta F3 675.
Ducati Sees Record Sales In 2012
March 18, 2013
Ducati North America saw record sales in 2012, with 10,883 new Ducati riders saddling up last year. Not only was last year the best year for sales in company history,
Greatest Garage In The World?
March 17, 2013
A stunning collection of virtually every Ducati Superbike of the modern era is contained in Jack Gratton’s garage.
California Dealer Gets Guzzi
March 15, 2013
Already renown as a Ducati/Aprilia/MV Agusta dealer, Glendale, California based Pro Italia Motorcycles
Shanghai Bike Show Adds Motorcycle Sourcing Conference
March 14, 2013
Headed by former ANCMA/EICMA frontman Costantino Ruggiero and backed by the China Chamber of Commerce for Motorcycles,
January 15, 2013
Baruffaldi Sees Moto Goggle Revival Since 1932 the Baruffaldi company has been making goggles. Located in Milan near the world's largest motorcycle show, EICMA, c
January 12, 2013
Save The Date! Since 1987, the Biker Fest in Lignano Sabbiadoro, Italy, has been combining custom bike building, destination rides, camping,
January 8, 2013
MotoCorsa, Portland, Oregon’s leading motorcycle retailer, transformed their downtown showroom into a museum of Italian motorcycle history. 
January 6, 2013
Motorcycle Trade Show Draws Record Numbers The 70th International Motorcycle Show held at the Fiera Milano venue in November of 2012 exceeded all expectation
January 4, 2013
A Historic Look At Ducati’s Assembly Line The digital age and social media have certainly helped open historical archives and share the wealth
May 7, 2012
And Unveils North American Design Center At Piaggio’s recent North American dealer meeting, the 300+ retailers from the U.S. and Canada were treated to the adva
May 5, 2012
SuperBike Italia Tests “Super Naked” Bikes… And Tells All! The current issue of SuperBike Italia features a revealing look at the current crop of &
May 5, 2012
Rossi & Stoner’s Racebikes At Auction In a unique opportunity to own a genuine Moto GP “works” bike, both Valentino Rossi's 2011 Desmosedici
May 2, 2012
$1.1 Billion Deal Second only to Vespa, Ducati is the best-known Italian brand in the powersports industry and has been synonymous with Italian motorcycles since 1949
May 1, 2012
7th Consecutive Quarter Of Retail Growth Rumors of Ducati’s sale to Audi didn’t seem to dampen it’s U.S. market value any as Ducati North America an
The Italian job | Time ride through the eyes of Miguel Galluzzi
April 26, 2012
Between a Nastro Azzurro and a mouthful of cheesecake, Miguel Galluzzi takes us on a journey through the stages of Italian motorcycle design. Thanks to Glendale’s&
April 12, 2012
About Motorcycle Design and Business Direction Thursday, April 19
6:30PM - Cocktails and h'orderves; 7:00PM - Presentation  
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April 10, 2012
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Miguel Galluzzi, Advanced Design Director, Piaggio Group to Speak at Pro Italia
April 4, 2012
Los Angeles, CA – April 4, 2012 – Pro Italia, one of the foremost sport bike destination dealers in the country, and located in Glendale California, announced tha
Piaggio to open new California design center
March 15, 2012
Piaggio will open an Advanced Design Center in Pasadena, Calif., as part of the Italian OEM's effort to build an international system focused on marketing and design
February 23, 2012
…to the 2012 race season. The first WSBK race will take place place this Sunday at Phillip Island. As the dealer who sells more Italian superbikes in the US than any o
February 22, 2012
Southern California Shop is Number One   in North American Motorcycle Sales COSTA MESA, Calif. (February 17, 2011) -- Selling more than 200 Ducati mot
Dealer Expo 2012
February 13, 2012
The annual Dealer Expo will take place at the Indianapolis Convention Center in Indianapolis, Indiana on February 17–19, 2012.
January 28, 2012
North America #1 Market For Italian Bike Builder Despite the global recession, Ducati North America has announced 2011 motorcycle sales grew of 43% in the pa
January 23, 2012
Moto Bellisma Display At San Francisco International Airport There is no denying the classic lines of vintage Italian motorcycles are a form of art… a
January 18, 2012
Motorcyclist Magazine Calls It “The Game Changer” In a testament to the Ducati design and engineering teams, the Bologna-based manufacturer was p
January 11, 2012
Eagle Motorcycles Acquires Venerated Bike Brand From Bankruptcy According to both the Italian business press and Cycle World magazine in the U.S. one of 
January 3, 2012
Biggest Moto News Story From 2011 The passing of legendary Italian industry figure Claudio Castiglioni in August of 2011 was clearly the biggest news of the year f
Gran Fondo Colnago Philadelphia: Wet But Worth It!
August 18, 2011
Philadelphia, PA - “When the going gets tough, the tough gets going” seems a perfect motto for the participants of the recent Gran Fondo Colnago Philadelphia!
Italy at Interbike 2011
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A Taste of Italy
May 19, 2011
Italian Trade Commission at Dealer Expo Los Angeles - Dealers attending the 2011 Dealernews International Powersports Dealer Expo should be on the look out fo
Team Husqvarna has a world class weekend
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Corona, CA - What a weekend for Team Husqvarna's global racing effort! Stateside, Zip-Ty Racing's Cory Graffunder went 1-1 at the LoggerXcross as Husqvarna-Team CH Ra
EICMA Celebrates 100 Years Of Moto Passion!
December 31, 1969
This fall, the world's largest motorcycle trade show celebrates its 100th anniversary…
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Marketplace Events and Italian Trade Commission Join Forces for American International Motorcycle Expo
November 28, 2012

Agreement Signed at Opening Day of EICMA 2013 in Milan

IRVINE, Calif. (November 13, 2012) – The American International Motorcycle Expo (AIMExpo)  added significantly to its strong foundation with today’s major announcement of the signing of a formal agreement between Marketplace Events (MPE) and the Italian Trade Commission (ITC) at the opening day of Esposizione Internazionale Ciclo Motociclo e Accessori (EICMA) 2013 in Milan, Italy.

The new partnership positions the ITC as MPE’s sales agent to Italian powersports companies who market to America and seek to establish and strengthen essential connections by exhibiting at next October’s AIMExpo in Orlando, Fla. In turn, AIMExpo will showcase Italian products to the North American marketplace by working with ITC’s Los Angeles office to create an “Italian Pavilion” at the inaugural show.

“It makes every sense to announce our collaboration today at EICMA, as EICMA has very much been the inspiration for AIMExpo from day one,” said Larry Little, Vice President & General Manager of MPE’s Motorcycle Group. “The agreement with ITC to showcase AIMExpo to Italian industry is as exciting as the creation of the Italian Pavilion at AIMExpo to showcase Italian product to U.S. retailers and consumers. The American consumer has a clear appreciation for Italian design, evident in the style and beauty of Italian motorcycles and related gear which will be on full display at the Italian Pavilion.”

The ITC is the government agency that promotes the internationalization of Italian companies all over the world with offices in 80 countries and more that 1,000 events per year. Riccardo Maria Monti, Chairman of the Italian Trade Commission, commented on the partnership.

“ITC is becoming a brand new Government agency that helps create the conditions to develop and gain strong roots for Italian businesses across the globe. The key to doing so is in finding the proper platform where Italian companies can present themselves in the best possible conditions to the greatest concentration of potential customers, and AIMExpo in October 2013 is the perfect scenario for the Italian motorcycle industry. The agreement that has been signed with Marketplace Events, combined with the Italian Pavilion which is being organized by ITC in Los Angeles, will enable Italian companies to showcase their products in the most favorable sense.”

Pierpaolo Celeste, Italian Trade Commissioner, Milan office, added, "the policy of the ITC with this agreement is to lay the foundation of the presence of Italian companies in the most important market overseas for size and number of customers. It is the first ever agreement of its type done for the U.S. market.”

Carlo Angelo Bocchi, Italian Trade Commissioner, Los Angeles Office, helped facilitate the endeavor with Marketplace Events.

“In the aftermath of 2008, many Italian companies suffered with the decrease of the U.S. market, with 2009 reaching a modern-era historical minimum of exported Italian motorcycles and parts to America,” explained Bocchi. “Signs of recovery came slowly in 2010, and improved again in 2011. Motorcycle industry exports for 2012 are on track to be more than triple that of the low point, and moving forward, AIMExpo is perfectly timed to boost Italian motorcycle trade in the U.S. to even greater gains.”

EICMA, produced by Associazione Nazionale Ciclo Moto Accessori (ANCMA), is the premier motorcycle trade show in Europe and the only not-for-profit event of its kind in the world. For 2012, EICMA’s 70th event is expected to register the largest show in its history, dating back to 1914.

The EICMA template has driven the development of AIMExpo from its beginning stages, inspiring the vision that will lead to the launch of the first combined consumer, trade, and media powersports event in North America. It will bring the entire industry together in a celebration of motorcycling, the motorcycling and powersports industry, and the motorcycling lifestyle.

“America is a very important market for Italian companies, and we are looking forward to the fresh approach in North America of AIMExpo," said Pier Francesco Caliari, Managing Director of EICMA and ANCMA. “It is important for the growth of Italian industry to have a show in the USA that mirrors EICMA, and we look forward to a strong collaboration with AIMExpo as they create the ideal North American platform for the promotion of all things two-wheels.”  

Mike Webster, President of MPE’s Trade Show Division commented, “many years ago, I worked with the ITC to create the first Italian Pavilion in America. It is rewarding to reunite with the ITC, especially now with Carlo Bocchi of the Los Angeles office, to work together to bring this tremendous exhibition of Italian artisanship back to America. We’re thrilled that the ITC and EICMA/ANCMA both view AIMExpo as their show of choice in North American for Italian industry.  I am especially delighted to welcome the Italian Pavilion back to America!”

AIMExpo will be held on October 16-20, 2013 at the Orange County Convention Center in Orlando, Fla.  In addition to visiting the newly re-launched web site, keep up to date on the continued progress by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook by visiting the AIMExpo page, and “Follow” on Twitter: @AIMExpo.

About American International Motorcycle Expo     

The American International Motorcycle Expo’s purpose is to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the motorcycle industry. AIMExpo is the single most important show of its type in the North American market and will have international impact within the motorcycling community.

About Marketplace Events
Marketplace Events creates uniquely vibrant marketplaces that connect enthusiasts with experts, products and services in dynamic face-to-face environments.  The company produces 31 consumer shows annually in 21 markets that collectively attract 14,000 exhibitors, 1 million attendees and another 1 million unique web visitors annually.  From 14 offices, the 100-person staff produces some of the most successful and longest-running consumer shows in North America, including market leading home shows in Philadelphia, Washington, D.C., Orlando, Minneapolis, Salt Lake City, Indianapolis, Toronto, Montreal and Vancouver – some of which have endured for more than 50 years – as well as more recent launches and acquisitions in markets such as Denver, Cleveland and Dallas, which is produced in partnership with Dallas Cowboys Stadium.

About Italian Trade Commission
With a global operational network of over 100 offices across 84 countries, including five in the U.S., the ITC uses trade, business opportunities, and industrial cooperation between Italian and foreign companies to connect businesses with one another.

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